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The Jool Story
I’m James Roe, the founder of Jool.
And I was that kid—bright, imaginative, and completely under-challenged in school.
While I thrived in curiosity and big ideas, the classroom always felt like it was holding me back. Everything changed when I began teaching in South Korea, where I saw something extraordinary:
8-year-olds debating ethics. 10-year-olds reading Shakespeare.
No stress. Just structure, challenge, and joy.
It was a wake-up call.
If this was possible for students there - why weren’t we doing it for brilliant, under-challenged children back home?
That question became a mission.
That mission became Jool.
🎓 From Seoul to Cambridge
After years of teaching advanced English, philosophy, and writing in Korea, I returned to the UK to design something new - something elite, but joyful. Rigorous, but kind.
Now, from our base in Cambridge, we support students across the UK, US, and beyond - through 1:1 online tuition, study camps, and our in-house curriculum workbooks.
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FAQ
⚡ How many spots are available?
Only a few each week - claim yours now!
💳 Is there any cost or commitment?
None at all. This is a free, no-commitment learning experience.
📅 Can I reschedule?
Yes - pick a time that works best for your family.
💻 How does it work?
Once booked, you’ll receive a Google Meet link for your session.
Need help?
💬 Chat with our team by clicking the 'chat' button or fire over a message to us and we'll get back to you.